The Door Growth System built for property management firms
Property management firms: add 2 new doors a week without relying on referrals.
We bring in rental property owners who are ready to hand over their rental. Your team runs the consultation and signs the management agreement.
Guarantee: Add 2 new doors a week or you don't pay.
one owner, start to finish.
ExampleTuesday 6:10 PM
an owner fills in the firm's owner page.
41 seconds later+41 s
the setter calls and books Thursday 4:30 PM.
Wednesday 5:00 PM
"reply 1 to confirm, 2 to move it."
1
She replies 1. Confirmed.
A door is a signed agreement.
Sound Familiar?
Most of your new doors come from referrals, and you never know when the next one will arrive.
A new owner inquiry comes in while your team is on a tenant call, and nobody calls back for hours.
The shared leads you bought turned out to be tenants, or three other firms called them first.
Owners sell or move on every year, so you have to add doors just to stay flat.
That's not a referral problem. It's a first-hour problem. The Door Growth System fixes the first hour.
The First-Hour Gap
You don't have a referral problem. You have a first-hour problem.
Owners don't sign with the best firm. They sign with the first firm that answers.
Referrals got you to 100 doors. They won't get you to 300, because you can't scale a byproduct. Referrals are good. They just can't be scaled.
The owner who calls at 11am and gets your voicemail calls the next firm at 11:02.
The hours between an owner's inquiry and your first real conversation decide who signs the door. The doors you lose there never show up in any report: owners who reached out, didn't hear back fast enough and signed elsewhere. With up to 1 in 5 doors a year lost to churn, a firm that only waits for referrals has to run just to stand still.
42 hours
was the average time companies took to answer a web inquiry; those that answered within an hour were nearly 7x as likely to qualify it.
(Harvard Business Review, The Short Life of Online Sales Leads, 2011)
47%
of online inquiries to residential real estate agents were never answered in a secret-shopper study.
(Mike DelPrete, 2024)
43%
of rental owners judge a property manager on response time, more than on any other measure.
(Buildium, 2026 Rental Owners' Survey)
Up to 1 in 5
doors a year is lost to churn at a typical property management firm.
(Fourandhalf, citing NARPM)
Here's What You'll Get: The System Built to Add 2 New Doors a Week
The Door Growth System: four parts, all in your firm's name, live in 7 days.
- 1
Your owner ads
No more waiting on the next referral. Meta ads to rental property owners in your service area, in your firm's name and your own ad account, built on the offer owners answer: a free rental analysis ("What should your rental earn?"), with hooks for tired self-managing landlords and owners unhappy with their manager.
- 2
Your owner page
A 60-second owner quiz with a click-to-call button next to it, because most owners would rather call. Consent names only your firm. Tenants go to your listings, never your calendar.
- 3
Your 60-second callback
Every owner who fills the form gets a call within 60 seconds during calling hours, a text if they don't pick up, and one more call later that day. The consultation goes straight on your calendar.
- 4
Your show-up system
A confirmation page for every owner, their rental analysis before the meeting, a confirmation the day before ("reply 1 to confirm, 2 to move it"), a reminder 2 hours before, a same-day rebook, and follow-up for owners who met your firm but haven't signed.
What 2 New Doors a Week Can Look Like (EXAMPLE)
A lead is a name. A door is a signed agreement. We measure doors, not clicks.
EXAMPLE: what one door is worth.
One door is worth about $5,400 to a US firm: about $150 a month in fees over a typical 36-month tenure, plus a leasing fee of about 70% of a month's rent. In Toronto a door is worth about CAD $8,000.
EXAMPLE: what 2 new doors a week is worth.
2 new doors a week is 26 new doors in 90 days. At about $5,400 a door, that is about $140,000 in lifetime fees. Kept up for a year, it is about 100 new doors, about $540,000 in lifetime fees.
EXAMPLE: what it takes.
At about $75 per owner lead, 2 new doors a week takes about 67 owners a month. With 60-second callbacks about 24 book and 18 show. About 6 owners sign a month at about 1.5 doors each: about 27 doors in 90 days.
EXAMPLE: the ad budget.
At the minimum ad budget of $2,500 a month the same math gives about 13 doors in 90 days. So the ad budget we agree in writing on your Door Growth Audit, the one the guarantee runs on, is about twice the minimum at these example rates.
2 new doors a week is 26 new doors in 90 days.
Example26new doors in 90 days
about$140,000in lifetime fees
EXAMPLE: one owner, start to finish.
- Tuesday 6:10 PM: an owner fills in the firm's owner page.
- 41 seconds later: the setter calls and books Thursday 4:30 PM.
- Wednesday 5:00 PM: "reply 1 to confirm, 2 to move it." She replies 1. Confirmed.
EXAMPLE numbers and times, not a projection or a promise of owners, doors or revenue. The only promise is the guarantee, on the conditions in our Terms & Conditions.
What Others Are Saying
Pecaro is new to this offer, so you won't see results or reviews here that we don't have. You'll see the system, built with your firm's name on it, and the guarantee in writing.
Who You'll Talk To
Rochelle Idubor, founder of Pecaro Consulting
Rochelle is a project manager by profession. She helps companies launch and optimize. Then a family friend who had run a property management business for about 27 years asked her to take it over.
She digitized that business and built her own property management platform to run it. So she knows how a property management firm works from the inside, and that the hard part isn't managing doors. It's getting new owners on the phone first.
Guarantee: Add 2 new doors a week or you don't pay.
2 new doors a week is counted as a total over the 90 days: at least 26 new doors. Doors don't have to land evenly from week to week. Conditions apply, and they're set out in full in our Terms & Conditions.
Frequently Asked Questions
How much does it cost?
Cost depends on your firm and your service area, so we cover it on the Door Growth Audit, with the numbers for your city.
What counts as a door?
One residential rental unit under a new signed management agreement with an owner who first came to your firm through the system, signed within the 90 days. A duplex is 2 doors.
How does the guarantee work?
If your firm hasn't signed management agreements for at least 26 new doors from owners our system booked with you within 90 days of your ads going live, we refund your Sprint fee in full. 2 new doors a week is counted as a total over the 90 days: at least 26 new doors. Doors don't have to land evenly from week to week. The guarantee runs on the ad budget we agree in writing on your Door Growth Audit. Conditions apply, and they're set out in full in our Terms & Conditions.
What does 2 new doors a week take?
At the EXAMPLE rates on this page, about 67 owner leads a month. On the Door Growth Audit, Rochelle runs the math at your numbers and sets the ad budget the guarantee runs on. If your numbers don't reach 2 new doors a week, she'll tell you, and we won't take your firm on.
Is 100 new doors a year guaranteed?
No. The guarantee covers the first 90 days. About 100 a year is where that pace leads if it continues.
We already tried lead gen. How is this different?
Lead gen sells names, often tenants, often shared with other firms. This is owners only, in your firm's own name and ad account, called in 60 seconds, confirmed the day before, and measured in signed doors with a guarantee.
Who pays for the ads, and who owns the ad account?
Your firm pays Meta directly, on its own card. Pecaro never touches your ad spend and adds no markup. Your firm owns the ad account.
How fast does it go live?
In 7 days. All four parts are built in your firm's name and live within 7 days.
Who is this for?
Residential property management firms in the US and Canada with 50+ doors under management and a team, room to take 2 new doors a week (26 in 90 days) without hiring first, and an ad budget of at least USD $2,500 (CAD $3,400) a month paid to Meta. The strongest fit is an owner-led firm with roughly 200 to 500 doors. It isn't for firms under 50 doors, outside the US and Canada, mostly commercial or HOA-only, with no ad budget, or without room to take 2 new doors a week (26 in 90 days) without hiring first.
Most of our new doors come from referrals. Is this for us?
Yes. That's exactly who it's built for. Keep every referral you get. The Door Growth System adds a way to reach owners that you control, so your growth stops depending on someone else's timing.
What if my team is already stretched?
We check on the call that your firm has room for 2 new doors a week, 26 in 90 days. If you'd need to hire first, we'll tell you it isn't the right time.
Will you run this for a competitor in my city?
No. One firm per service area. We never run the system for two competing firms in the same city.
Do you manage property or sell software?
No. Pecaro is a marketing services company. We don't manage, lease or sell property, and we don't sell you software. Your team runs every consultation and signs every owner.
What if I already have a CRM or a receptionist?
Keep them. Every consultation lands on your calendar, and your team spends its time with owners who are booked and confirmed instead of chasing.
What happens on the call?
Rochelle looks at where your new doors come from today, how fast new owners get a call back, and what 2 new doors a week is worth in your numbers. Free, 30 minutes, on Zoom. If it's not a fit, we'll say so.
For Property Management Firms
Apply for My Free Door Growth Audit
Rochelle looks at where your new doors come from today, how fast new owners get a call back, and what 2 new doors a week is worth in your numbers. Free, 30 minutes, on Zoom. If it's not a fit, we'll say so.
Guarantee: Add 2 new doors a week or you don't pay.